BBA in Events Management

About Program

Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one’s creative potential to a very high degree. An event is the result of many months of tireless brainstorming, creative concepts, and a lot of sweat and toil. It demands a lot of hard work and effort but at the same time offers enormous scope. An event management expert is needed by the marketing department of virtually every organization. The expert is expected to deliver their best by using a mix of the traditional event and experiential marketing approaches, which will, in turn, help analyze if the event delivery was a success. If you are enthusiastic, social, flexible, well organized, and capable of multitasking, event planning is possibly one of the most exciting activities you can pursue! It is not only an interest-based activity but if you are motivated enough, it can also be a brilliant career choice that does not require much investment and offers a lot of independence and flexibility. The most popular events that need expert intervention include conferences & exhibitions, corporate events & seminars, promotion & fundraising, music & art performance, sports, festival, trade shows, and product launches. These events require you to organize, plan, conceptualize and manage budgets, sponsorship negotiations, logistics and event venues, marketing campaigns, post-event communication, reporting, and analysis(analyzing the data helps measure whether the event goal was achieved). The BBA course in Event management will ensure that you are prepared to take on this challenging career.

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