The world is more data-driven than ever, and while specialist analytical, digital, data science, and artificial intelligence skills are in high demand, the supply is still very limited. There is a lack of experts in data science and artificial intelligence and this lack of expertise means that, currently, only few companies are actually able to exploit the full potential of their data sets and transform the same into a competitive advantage. This new MBA programme has been designed in response to the shortage of Artificial Intelligence (AI) and Data Analytics (DA) specialists in the UK. It will give you the skills and professional insight you need to launch a career in these diverse and fast-growing sectors. You will acquire the skills to implement, use, and monitor new disruptive technologies and to be at the heart of marketing decisions. The programme prepares you for a wide range of positions and opportunities where programming, quantitative analysis, critical thinking, and business management skills are essential. Data Analytics & A.I. has its application spread across a variety of sectors like BFSI, IT & telecom, retail & e-commerce, manufacturing, energy & power, healthcare, transport & logistics, national security, military services, etc. So, no matter which sectors you are inclined towards this qualification will increase your employment probability, offering you a quick entry in the sector of your choice and boost your career chart. You will graduate as a confident, creative, enterprising, independent data modeller and interpreter, able to select appropriate AI and DS tools for a given practical problem and perform empirical analysis that feeds into data-driven decision-making